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Truth-tested insights from the ArchwayAI team.

Insights on e-commerce analytics, attribution, and AI-driven intelligence.

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Latest Post

Example: Using MDX Shortcodes

1 min read
guides

- This article demonstrates all available MDX shortcode components - Use Callout for important notes, warnings, and tips - PullQuote highlights key statements from your content - NumberedSteps creates visual step-by-step instructions - InlineWaitlistCTA drive

documentationmdx

Introducing ArchwayAI: The Future of E-commerce Intelligence

1 min read
product

{/* Note: Hero image placeholder added. Actual 1200x630px image will be added to public/blog/2025/introducing-archwayai/cover.webp */} We're excited to introduce ArchwayAI — the owned analytics and decisioning plane for Shopify brands. The Problem Most e-comme

productannouncementshopify
ArchwayAI dashboard showing real-time attribution metrics and verifiable measurement data

Why Owned Measurement Beats Black-Box Attribution

1 min read
analytics

The Black-Box Problem Most attribution platforms give you a number without explanation: "Your Meta ROAS is 3.2x" But when you ask why, you get silence. The ArchwayAI Approach Every metric is explainable: // Example: Order attribution trace { orderId: "ORD-

attributionanalyticsmeasurement