We're excited to introduce ArchwayAI — the owned analytics and decisioning plane for Shopify brands.
The Problem
Most e-commerce brands struggle with:
- Black-box attribution that doesn't explain its math
- Mystery metrics where numbers don't match Shopify's reality
- Expensive tools that lock you into vendor ecosystems
- No AI readiness for the agent-led shopping future
Our Solution
ArchwayAI provides three core capabilities:
1. Verifiable Measurement
Every KPI includes a "Why this number?" link that expands to:
- Stitched session data (UTMs, touches, costs)
- Exact attribution math used
- Per-order trace from click to purchase
2. Transparent Attribution
Choose your attribution model:
- Last-click
- Linear
- Time-decay
- U-shaped
All models are explainable, not black-box.
3. AI-Driven Insights
- Anomaly detection
- Budget optimization recommendations
- Marketing Mix Modeling (MMM) with confidence intervals
- Autonomous execution via Inngest
Built for Trust
We reconcile daily:
- Shopify revenue vs. ArchwayAI rollups
- Target delta: ≤0.5%
- Published endpoints (Tinybird) back every dashboard tile
Get Started
Join the waitlist at archwayai.com/waitlist to be among the first brands to experience owned measurement.
AT