The Black-Box Problem
Most attribution platforms give you a number without explanation:
"Your Meta ROAS is 3.2x"
But when you ask why, you get silence.
The ArchwayAI Approach
Every metric is explainable:
// Example: Order attribution trace
{
orderId: "ORD-12345",
revenue: 149.99,
touchpoints: [
{ channel: "Meta", timestamp: "2025-01-10T10:00:00Z", cost: 5.50 },
{ channel: "Google", timestamp: "2025-01-10T14:00:00Z", cost: 3.20 },
],
attributionModel: "time-decay",
attributedChannel: "Meta",
attributedCost: 4.12,
ROAS: 36.4
}
Public Data Contracts
Our event schemas are versioned and public:
- No mystery math
- No proprietary algorithms
- Full transparency
Daily Reconciliation
We compare:
- Shopify total revenue: $50,000
- ArchwayAI tracked revenue: $49,975
- Delta: 0.05% ✅
Trust Through Verification
When your CFO asks, "Can we trust these numbers?" — you can show them the math.
Learn more at archwayai.com
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